Tootsie Roll Industries 


With the classic candy brand—Tootsie Roll. I created 4 campaigns to promote the company. The goal is to find a new direction for Tootsie Roll.

To communicate the message to the parents that Tootsie Roll can create family memories, we want the adults to pass the tradition, to get the kids to like Tootsie Roll and be familiar with Tootsie.

We also want parents to trust Tootsie Roll and understand that Tootsie Roll is more than just candy, we care, and Tootsie Roll is healthier than other candies, chocolates, gums.